Leading Office Partitioning Specialist, Optima Systems Announce Launch of Optima Australia
London (18/10/11): Leading office partitions specialist, Optima Systems, have this week unveiled a new element to their web presence. It comes in the form of Optima Australia, a dedicated office partitioning brand aimed at the Australian market.
The Optima Australia website features interactive demonstrations and access to Optima Systems’ technical guides on featured Optima products including the Optima 97 Advanced Drywall, Optima 117 Single Glazed and the Revolution 97 Double Glazed. Those who register on OptimaSystems.com can also download comprehensive designer guides, technical details in PDF and DWG files and marketing brochures as well as other visual material.
Optima are opening an office to provide technical support in Australia, Sydney to enable the company to provide an advanced level of service and design support. It also means that project management and technical resources are at hand locally.
2011 has been an excellent year of growth for Optima. Early in the year, the company launched its U.A.E office partitioning website, enabling the company to offer breath-taking office interior designs to both the U.K and U.A.E markets. Optima Australia allows the company to reach another new market, with the website contributing towards Optima’s continued growth.
Optima also announced the release of their new Optima iPad application in mid-2011, a dedicated app for the Optima sales team. This enabled the sales team to present Optima products in a modern and accessible way, whilst simultaneously improving sustainability through reduced reliance on printed material.
The App will also be made available to members of the Optima Australia sales team.
Optima wins at AIS Awards 2011
Optima Products has yet again proved its position as clear market leaders in partitioning systems at the Association of Interior Specialists (AIS) 2011 Awards by securing two awards in the partitioning category.
The AIS Contractors Awards are presented annually to promote and encourage high levels of craftsmanship across seven categories. Within the partitioning category, Moda Interiors won Gold for its installation at One Snow Hill, Birmingham and Optima Contracting won the Silver award for its installation at Lockton, a leading private equity firm. Both projects feature Optima’s Revolution 97 partitioning system.
In addition, a fit out project for consumer products group PZ Cussons won an award for contractor Premier Solutions. This project also featured partitioning from Optima.
The awards follow last year’s success which saw Optima Contracting and Moda Interiors both win Gold Awards in the categories of over £100k and up to £100k respectively.
“We are delighted that yet again the pedigree of Optima’s partitioning systems have been recognised at the AIS Awards,” commented Christian Mabey, National Sales and Marketing Manager for Optima. “The success at both this year’s and last year’s AIS Awards is testimony to the quality of the product as well as the standard of workmanship that we insist upon from our installers.”
Moda Interiors is a member of the Optima Premier Network Platinum Dealers. Comprehensively skilled at installing Optima’s product range, all members of the Network must undergo a rigorous vetting process, ensuring they meet the most exacting standards of workmanship, Health & Safety and sustainability.
For further information on Optima’s range of partitioning systems, visit www.optimasystems.com or call 01494 492725.