OPTIMA LAUNCHES INNOVATIVE NEW IPAD APP

Optima, the UK’s leading partition specialist, has launched the industry’s first ever iPad app to provide a fast and efficient way to present the company’s products to its ever-growing customer base.

The initiative provides iPad users with instant access to extensive technical guides and manuals detailing Optima’s wide range of products and systems. Instead of searching through various printed brochures, the app will offer full designer guides, marketing brochures, featured Optima projects, interactive 3D product explorer, project videos and animations as well as a full product gallery – all in one place.

Optima’s National Sales & Marketing Manager, Christian Mabey said, “This is an exciting and inventive way for Optima Systems to present our core products and company values towards our clients. We want the clients to benefit from the simplicity and enjoyment that comes with presenting Optima through a native app.”

Designed to provide exceptional usability, Optima’s iPad app is ideal for use in client-facing business meetings. Rather than searching through a series of printed brochures and sales material, the slick interface promotes fast and efficient access to Optima’s core product offering for a smoother product presentation. Initially only available to Optima’s sales team, a full version of the app will be made available for clients to download directly.

Whenever sales material is changed or updated, as with the launch of a new brochure or product, the new app can be easily updated with a simple touch of the screen. By installing regular updates, the user can ensure it displays correct, up-to-date information and pricing, as well as the very latest product offering from Optima.

Optima promotes environmentally ethical practices and has implemented a series of initiatives to reduce the impact its activities have on the environment. The release of a USB version of its Designer Guide, saw Optima shortlisted for the CMA (Construction Marketing Awards) 2010 in the category of ‘Best use of Technical Information’.

With the launch of the new iPad app, Optima has provided yet another eco-friendly way to present the company’s products. This will reduce its reliance on printed brochures and sales material, as well as providing a stylish, alternative way to present its market leading product offering to clients.